I design B2B SaaS products at Vagaro, across the flows and systems that 100K+ service businesses rely on every day.
UCSB Class of 2020
Master's in ECE
My Background
As a design engineer, I designed antennas and satellite payloads at Boeing and Northrop Grumman before moving into product design.
Award
5 Star Excellence Award
at Vagaro in 2025
Revenue Impact
$6.2M
Projected ARR across
shipped projects
Leadership
12
Peers Managed as
Team Lead
Feature Launches
10
0 to 1 Feature
Launches
Recognition
Nominee for
Emerging Leader of The Year Award
in 2022
My Story
Read About My
Journey into Product Design
My Strengths
My Design Philosophy
I'm drawn to products where the underlying system is complicated and the interface shouldn't be. Most of my work is deciding which complexity belongs to the user and which belongs to the software.
Design Philosophy
I bring analytics in early, especially when a decision affects conversion, adoption, or revenue.
I use AI to move faster through the parts of the process that don't need to be slow: research synthesis, pressure-testing concepts, early prototyping.
Design that doesn't connect to business outcomes doesn't last. I work with PMs and leadership early to make sure we're solving the right problem before designing the solution.
Featured Work
Vagaro's signup flow hadn't been updated in 8 years. It was losing 30% of users before they reached payment. I redesigned it mobile-first and grew app signups 69% year over year.
Vagaro's fixed data model locked out entire industries. I designed a custom fields system that opened the platform to 30+ new verticals, each capturing the data its business runs on.
Appointment gaps were one of the most-requested problems to solve. I designed a feature that helps businesses fill idle time between bookings and recover lost revenue.
Beyond Case Studies
I redesigned Vagaro's Text Marketing with rich media support, then rebuilt the pricing model around credits to make it work across different business sizes.
I designed an internal tool for Vagaro's fraud and merchant services teams that automated account creation and saved 540+ staff hours per month.
I designed the customer-facing UX for Vagaro's next-generation POS terminal, so customers can see their cart, pricing, and tip options as they pay.