I design scalable B2B SaaS products from strategy to execution, shaping end-to-end solutions for 100K+ businesses at Vagaro.
UCSB Class of 2020
Master's in ECE
My Background
As a Design Engineer, I Designed Antennas and Payloads for Satellite Systems at Boeing and Northrop Grumman.
Award
Nominee for
Emerging Leader of The Year Award
in 2022
Myers-Briggs
ENTP
Myer Briggs Personality
Leadership
0
Peers Managed as
Team Lead
Feature Launches
0
0 to 1 Feature
Launches
Recognition
5 Star Excellence Award
at Vagaro in 2025
My Story
Read About My
Journey into Product Design
My Strengths
My Design Philosophy
Humanistic and Intentional Design is achieved by ensuring that every design choice contributes to the overall story.
Design Philosophy
Integrating AI tools throughout the design workflow, from research synthesis and pattern recognition to generative prototyping that accelerates iteration.
Anchoring every design decision to metrics and user behaviors. If it cannot be measured, it cannot be improved, so I instrument, analyze, and iterate.
Ensuring design choices ladder up to business goals. I work at the intersection of user needs and company objectives to ship work that moves the needle.
Featured Work
This project rebuilds the signup flow and refreshes the UI to improve conversions and lead capture. The focus is on reducing friction, capturing stronger leads earlier, and creating a smoother, more enjoyable experience for new users.
This project introduces a flexible custom fields system that allows specialized verticals like medical spas, pet groomers, and martial arts studios to capture the exact data their businesses need, opening Vagaro to entirely new markets.
Large gaps between appointments lead to wasted time and lost revenue. This feature helps appointment-based businesses make the most of their schedules. This design directly addresses one of the most requested provider pain points.
Beyond Case Studies
I led the design of Vagaro's upgraded Text Marketing feature, introducing images and GIFs to help businesses stand out and communicate more effectively.
I also led the effort to evolve the pricing model into a credit-based system, making usage more flexible and scalable for different business needs.
I designed an internal automation tool for Vagaro's Merchant Services and Fraud and Risk teams, saving employees 540+ hours per month while automating and streamlining account creation for merchants.
The PayPro Go is a next-generation POS terminal that will allow businesses to process transactions. The PayPro Go has a vivid screen for customer transparency including items in cart, pricing, and tip screens.